History of Blue de Gênes
The first jeans date back to the 17th century. At that time, jeans were worn by stevedores and sailors in the harbour of Genoa. The fabric used for jeans was called ”Geanes fustian” and was made out of Arab cotton. The material was dyed blue with natural indigo and proved to be very strong and well suited for the sailors and stevedores’ work pants. The fabric was later exported to other countries and became known as The Blue from Genoa, or in French, “Les Bleus de Gênes”, since Genoa at that time was French. The English adaptation of this name eventually became ”Blue de Gênes”, which later evolved into “Blue Jeans”.
The brand Blue de Gênes is named in honour of this story and encompasses a historical collection of authentic, high quality garments. The core of the collection is jeans, which features special Italian denims and Japanese selvedge denims. The jeans collection is dark and gloomy but also features some new washes. All the jeans are manufactured in Italy.
The Blue de Gênes collection has stronger roots in history than ever before: Old fashioned waistcoats and suits are made in Italian fabrics on old looms with a beautifully authentic look. All garments are hand finished and much work has been put into refining all the small details. All natural materials have been sourced from real horn, corozo nut, hemp and leather. The knitted part of the collection is simple: Fine, classical Italian wool sweaters in combination with organic cotton sweaters.
The result is a real and authentic collection.